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Euro RSCG Worldwide Named Largest Global Advertising Agency
Euro RSCG Worldwide is the largest global advertising agency for the third year in a row, as measured by total number of global accounts, according to the 2008 Advertising Age Global Marketers Report. Ranked #1 in the 2006 and 2007 reports, Euro RSCG Worldwide maintained its top ranking in this year's report due to growth across all regions and a very strong new business performance which saw the addition of major brands including the entire US$90 million global Chivas (Pernod Ricard) business together with major wins from NYSE Euronext, The Hershey company, Schering-Plough, McDonald's, Kraft, Jaguar, L'Oreal, HP and Danone. Euro RSCG Worldwide topped the rankings with 55 global clients and 1,247 assignments, surpassing agencies McCann Erickson Worldwide and Ogilvy & Mather, which together round out the top three agencies, according to the figures released by Advertising Age this week. Of the Top 100 Global Marketers listed in the report, Euro RSCG Worldwide works with 82 of these brands including Sanofi-Aventis, Sears, Reckitt Benckiser, L'Oreal, Danone Group, General Electric, PSA Peugeot Citroen, Bayer, Schering-Plough Corp., Kraft, Walt Disney, Carrefour, and Ford Motor Company. These responsibilities are handled out of multiple offices across Euro RSCG's 233 offices globally. "We believe an agency can be both big and entrepreneurial, both global and creative, and this ranking is further support for that point of view. Being named largest global agency in the world three years in a row is a testament to our ability to deliver a model for global clients that is creative, entrepreneurial, scalable and, most importantly, delivers results," said David Jones, Global Chief Executive Officer of Euro RSCG Worldwide.
Please click on the link below to read full article.
http://my.eurorscg.com/unprotected/news/clippings6/foxbusiness-12-12.mht
To read Ad Age's full report, click on the link below:
http://my.eurorscg.com/unprotected/news/clippings6/adage-globalaccts2008.pdf
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Euro
RSCG Wins New Business
Euro RSCG Worldwide agencies closed out 2002 and opened 2003
with several new business wins. Agencies in Asia, Europe,
India, Latin America and North America have been awarded numerous
accounts during December, January and February. Public billings
total $167 million.
In Asia, Euro RSCG Partnership in Malaysia acquired the $1
million Tops Supermarkets account. Yili Milk/Dairy Products
awarded its $25 million account to Euro RSCG Beijing. The
$1 million account for the Science & Technology Institute
(STI) was assigned to Euro RSCG Manila.
Europe has also seen its share of wins, including the sponsorship
account for Peugeot won by Euro RSCG Wnek Gosper in the UK.
Also in the UK, CGI BrandSense was chosen to retain the J.
Sainsbury account after a competitive pitch. In addition,
they were awarded the GKN – Brand Essence and Smiths
accounts. The Countryside Agency chose Euro RSCG Circle to
develop its corporate website. Euro RSCG Life in France won
the Pharmacia/Celebrex account, as well as the BMS account
for Atanzir. Emporio Armani chose BETC Euro RSCG to handle
the advertising of its perfume. Bikker Euro RSCG in the Netherlands
won three new accounts, including Hans Verkerk Kitchens, Professional
Association of Dentists and Essent.
Euro RSCG India was awarded two accounts by prescription healthcare
products companies: Infacare by Nutricia, and the Novartis
account for Voveron.
Our Latin American agencies have also recently won several
accounts. Duezt Euro RSCG in Brazil was chosen to handle the
Bad Boy Energy beverage Horizonte’s launch strategy
in Latin America and the U.S. Invi Laboratories awarded its
anti-inflammatory brand account to CraveroLanis Euro RSCG
in Argentina. Euro RSCG Argentina won the advertising and
interactive accounts for Southern Wines, a division of Viñedos
Argentinos Exclusivos (VAE). They were also awarded the advertising
account for Living Magazine, of the La Nacion magazine group.
In North America, MetaMAX business unit, a division of Euro
RSCG Healthview and Euro RSCG MVBMS, was selected to handle
the advertising, interactive, and medical education for Lantus,
Aventis’ diabetes treatment, a $100 million account.
Euro RSCG Tatham Partners was awarded the $40 million Agilent
account, as well as the marketing account for Alphagraphics,
a print and digital publisher.
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Mail Us: 16F Robinsons Equitable Tower, 4 ADB Avenue corner Poveda
St.,
Ortigas Center, Pasig City 1605, Metro Manila, Philippines
Call Us: (632) 638 6057 to 63, (632) 634 6853, (632) 634 8605
Fax Us: (632) 634 6854
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2003 EURO RSCG Philippines Inc. An agency of EURO RSCG Worldwide |
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